Shellywood™ – where dreams come true is launched in India.
The trailer for the new blockbuster has hit the streets of Delhi and if
the traffic jams it created are anything to go by, it's bound for success.
it weren't for Lakshmi, I'd be run off my feet!' Shelly told the Delhi
Times, praising the elephant that carried her two billboards through
the national capitol. 'I risked
my life ducking overhead powerlines, posing for photos and signing autographs.
was hard work, but worth it!'
are taking promotion to new heights', says Vijay Kapoor, Innocence™'s
Global Marketing Manager, 'using low-tech formats with mass impact and
global appeal. We thrive on unsettling familiar distinctions.'
to Adesh Kumar of Ghitorni, Shellywood™
is bigger than Ben Hur. 'Shelly is
on everyone's lips. People are saying, "Bollywood
and Hollywood we know, but what is Shellywood?" We are
proud that Shelly the famous film star visited our village. She is very
3m x 6m billboards depict a love-struck Shelly torn
between two boyfriends (arranged marriage and love marriage partners)
under the watchful eye of her family. Hand painted in true Bollywood style
by Kumar Studios, the images evolved from photos by Cath Barcan (celebrated
Sydney photographer) and Rahul Dutta (renown for adding spice to Miss
India contestants). 'Shelly is not only gorgeous, she's virtually a guru',
'and by putting her paintings on wheels she is much more accessible.'
dream come true! Nameste!'
will bring Shellywood™
Melbourne on the proviso that
Lakshmi can squeeze through customs.
wishes to thank Mukesh Jain and the Delhi team for making the Shellywood
dream a reality.
Billboard painters: Sitaram, Dev Art, Kumar Studios and Viswah Jeet
Photos courtesy Olivia Robinson, Jesse Stiles, Rob Burton, Carol
Hummel, Anna McLeod, Vera Doherty, Sakir and Shauna.
In Delhi Shelly is styled by Natasha Preenja, Nikki Preenja, Anne
Warwick, Polly Uttley and Auntie G. Shelly wears Nameste™
Adesh Kumar, Vinoo Preenja, Christie Dufour, Molly Flanegan, Julie
Hunt, Jo Demetro, Munna, Amit, Vijay, Dilepe, Gopi, Sakir, Dev and
Major sponsors: Hutch, Global Arts Village, Ian Potter Cultural
Trust, City of Moreland, Victoria University and Delhi Chai Teas
courtesy The Delhi Times.
Click here to read Shelly's blog and see more pictures
Shelly at email@example.com
from your heart, be true to yourself and always follow your dreams'