Innocence™’s accessible billboard campaign was launched in Melbourne, Australia in 2004 and raised the national happiness levels by 100%.

1 RICHMOND STATION Platform 1 (inbound),
_ May 1 – July 1

2 CAMBERWELL Burke Rd, outside Camberwell Station,
_ May 1 – August 30

3 FITZROY Billboard Park, Corner Gertrude and Smith Sts,
_ May 15 – July 15

4 NORTH MELBOURNE Corner Flemington Rd and Errol St,
_ May 15 – July 15

5 NORTH MELBOURNE STATION Platform 6 (outbound),
_ May 15 – July 15

Click on the locations to view maps

Roll over the numbers to view the billboards

INNOCENCE™ LAUNCH
ST PAUL’S COURT, FEDERATION SQUARE

3000 Melburnians braved the cold for the launch of Happiness™
at Federation Square on Saturday 19 June 2004.

Click here to see launch

SHELLY’S SPECIAL EVENTS

 SHELLY'S PROMOTIONAL VIDEO
Federation Square Screen, June 2004
Shelly launched her new video commercial.

HAPPYFLASH™
Over 200 people gathered around the Pubic Happiness Booth at Flinders Street Station for 2 rapturous minutes of laughter.
Click here