Innocence™’s accessible billboard campaign was launched in Melbourne, Australia in 2004 and raised the national happiness levels by 100%.

1 RICHMOND STATION Platform 1 (inbound),
_ May 1 – July 1

2 CAMBERWELL Burke Rd, outside Camberwell Station,
_ May 1 – August 30

3 FITZROY Billboard Park, Corner Gertrude and Smith Sts,
_ May 15 – July 15

4 NORTH MELBOURNE Corner Flemington Rd and Errol St,
_ May 15 – July 15

5 NORTH MELBOURNE STATION Platform 6 (outbound),
_ May 15 – July 15

Click on the locations to view maps

Roll over the numbers to view the billboards

INNOCENCE LAUNCH
St. Paul's Court, Federation Square, Melbourne

3000 Melburnians braved the cold for the launch of Happiness™
at Federation Square on Saturday 19 June 2004.

Click here to view launch

SHELLY’S SPECIAL EVENTS

 SHELLY'S PROMOTIONAL VIDEO
Federation Square Screen, June 2004
Shelly launched her new video commercial.

HAPPYFLASH™
Over 200 people gathered around the Pubic Happiness Booth at Flinders Street Station for 2 rapturous minutes of laughter.
Click here