BEYOND REAL: DRESSING UP

Alasdair Foster
Australian Centre for Photography catalogue 2005

Peter Burke's creation, Shelly Innocence™, is firmly a woman of the mass media. An international athlete, supermodel and retail in-store demonstrator, Shelly Innocence takes high concept marketing to the limit with a range of pre-packaged human experiences ranging from Happiness™ and Desire™ to Trust™ and Integrity™ (but not Commitment™ or Revolution™, which are both discontinued lines). To bring Shelly Innocence into the gallery is, in effect, to trap a jet-set butterfly in a cultural jam jar, for her natural habitat is the wide world of the billboard, the glossy magazine spread, the glittering celebrity event and the e-commerce website (www.shellyinnocence.com to be precise).

http://www.acp.au.com/exhibitions/2005/room_notes/beyond_01.php

Sir Rupert Myer introduces Shelly Innocence in
Mumbai via live similarcaste

photo:Torunn Momtazi