SHELLYWOOD™ IN BRISBANE

Commuters traveling along Kelvin Grove Road, Brisbane could be forgiven for thinking they were in downtown Dehli as the latest Bollywood-inspired billboard takes centre stage at QUT’s Creative Industries Precinct.

The 45-metre long billboard is an extravagant celebration of the large iconic Bollywood hoardings of India. Titled Shellywood™, the work takes full advantage of the expansive Kelvin Grove site to promote a new blockbuster movie.

Shellywood™ stars Shelly Innocence, a former supermodel and retail in-store demonstrator in her first lead role as herself.

'It's a dream come true!', says Shelly.

Using the typography, color and exuberance found in Bollywood hoardings the billboard features Shelly emerging from a lotus in a Bollywood-style love triangle/melodrama, surrounded by arranged marriage partner, boyfriend, doting grandmother and disapproving father.

'Shellywood™ is an experiment in adjusting and manipulating public perception,' Director Peter Burke explained.

'It aims to challenge the borders between art, advertising and entertainment, delivering to a mass audience in a commercial/urban context.'

'The intention is to engage, amuse and astonish,' he said.

QUT’s technical staff scaled the side of QUT’s Z Block, which faces Kelvin Grove, over three days to fix panels of the 405 square metre billboard in place.

Shellywood™ features on the screen from October 2007 through January 2008.

SHELLYWOOD™ IN FITZROY, MELBOURNE

Now Melburnians can experience what all of Bris-Vegas is all talking about. Shellywood™ has landed in Fitzroy and if the traffic jams on Johnson Street are anything to go by, Shellywood™ is bound to be blockbuster.

Viewers wanting a closer peek at the billboard can visit Conical Inc., upstairs at nearby
3 Rochester Street, where Shelly can be seen though an initmate telescope.

Until December 31, 2007